In March 2021, when we gathered a focus group of 8 indoor growers, many of them described how difficult it was for them to start their home garden.

Those growers worked together on the white board and painted their dream growing device. This was very similar to what we had in mind, and from that moment on, the research stage had ended and the R&D began.

Going from this picture to a sophisticated all-in-one smart device took a long process. As a startup company developing an incredibly innovative product, every step was challenging, especially with the supply chain. 

We visited more than 1,000 suppliers and finally got 70 of them on board to build Hey abby together. Yes, you heard that right; it requires 70 different suppliers to assemble all of the parts for one Hey abby grow box.

The following month, we launched a small Kickstarter campaign to gather the first batch of growers. We were lucky enough to have 117 growers worldwide willing to start this journey with us, buying a product from a company they had never heard of. A grower in the UK even paid $700 just for shipping. This meant the world to the team and validated all of our hard work. 

The next task became growing our online and manufacturing presence. We started our Discord server and recruited the help of an old friend to promote us on social media.

Yola is an old friend of ours. He was the first influencer willing to test our product and introduced the process with passion. This video gave us our first viewership boost. A few thousand people visited the website to check the product as a result. The video has been played 200K+ times since then.